Updated: Oct 26, 2020
Instagram recently came out with a new way to create content that competes with TikTok. Instagram users can film up to 15-30 second videos and add
music and effects to help mimic current trends. Just like TikTok has a "for you" page , Instagram has a reels "explore" page. These pages allow for new accounts and videos to be discovered by a large amount of people, which then creates trends and promotes more content to be uploaded and shared on the app.
Why your business should be using Instagram reels
Businesses would be smart to get in on Instagram reels early because Instagram's algorithm is boosting reels and showing them to a global audience. Apps like Instagram give early adapters an advantage by boosting their content to new accounts. Businesses can create content that will hit new heightened levels of engagement and following. With Instagram's algorithm boosting your business' content, combined with the use of relevant hashtags and geotags, your content can reach more accounts than any other forms of content created on the Instagram app. This can bring your account new views and followers, boost your business' brand affinity, as well as drive traffic to your website and increase sales.