THE BRAND + THE NEED
Bubly is a sparkling water that combines refreshing, delicious flavors with an upbeat and playful sense of humor. One of bubly's marketing campaigns was the "Howdy" campaign in Texas. This campaign's goal was to showcase how bubly fits true Texas friendliness from San Antonio to Austin to Dallas to Houston. Bubly needed content creation for its "Howdy" Texas campaign that matched the vibrant and fun brand, had a Texas theme (ideally had a mural showing city/state pride, showcased Texas landscapes, or showed how to enjoy bubly safely from your home), while also following CDC guidelines and promoting social distancing, (i.e. solo photos with no one else around, and if they were, 6 ft. apart and masks on).
THE VALUE WE PROVIDED
Content Creation Campaign Partnership
Bubly's 'Howdy' Texas campaign featured the cherry flavor, with "howdy" printed tabs.
This campaign showcased Texas landscapes and cattle, as well as the newly popular "Howdy from Aggieland" mural located in Century Square, College Station.